What is it that Shopify has tapped into that has allowed it to become Canada’s most valuable company by market value? Tech expert and media content entrepreneur Amber Mac, founder of AmberMac Media, has a good idea of what makes Shopify so successful. Mac has partnered with the e-commerce platform upstart so she knows the company’s culture intimately and what makes its employees tick.

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Check out Amber Mac’s prolific work on her website.