Investors are pouring more and more money into exchange-traded funds. More than $6 trillion globally as of 2019, more than double the inflows for the hedge fund industry.

These investors are choosing to access the indices, stocks, sectors, and alternative strategies ETFs offer.

And they like the ease of use and generally low fees.

But if you’re looking to add some ETFs to your portfolio or thinking of buying some for the first time, there are a few key principles you should consider before pulling the trigger.

Greg Taylor is back with some ETF talk.

The CIO of Purpose Investments knows exactly what to look for and what to shun when investing in exchange traded funds.

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