BMO Private Wealth estimates that more than one trillion dollars will be transferred to women in Canada over the next decade. That’s a lot of money women will be looking to have managed either by their current financial advisor, if they have one, or someone new. The problem is that more than 70 per cent of women say they’re dissatisfied with the financial industry. And that the majority of them don’t believe advisors, 80 per cent of which are male, are properly respecting, understanding or hearing them. Libby Wildman, Senior Partner at Davis Rea, explains the disconnect and what can be done.
Why Financial Advisors Misjudge Women
You’re Not Hearing Me! How Advisors Can Better Engage With Women.