Keith McCullough would be the first to tell you he’s a polarizing figure. But he doesn’t care.

Since 2008, the Canadian-born founder and CEO of Hedgeye has been on a mission to deliver “hedge fund quality research to everyday investors.”

The former hedge fund manager sharply and continually criticizes “Old Wall Street” and CNBC for what he believes is a dead wrong emphasis on stories, valuations and feelings.

Instead, McCullough and his team focus on their “process”, which involves an objective macro global view, fractal math, Quads 1 through 4, sectors, cross-asset classes, risk ranges and, above all, a focus on price, volume, volatility and the volatility of volatility.

It all can be a bit intimidating for the uninitiated. Fortunately, Hedgeye, which offers at least 10 paid products, pulls back the curtain occasionally on its weekday morning Macro Show.

Here’s a link to a recent episode that is a good starting point in understanding the basics of the Hedgeye approach.

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Understanding Hedgeye’s Macro Process – 14:30 Video (scroll down the page)

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